Instagram Will Limit Who Can Go Live: A New Chapter for Creators
Embracing the Change with a Nod to the Classics
Let’s talk about a major update from Instagram that’s stirring conversations: the platform will now limit who is allowed to start a Live stream.
What’s Changing?
- New Rules: Starting in August 2025, only users with a public account and at least 1,000 followers will be able to go Live on Instagram.
- Accounts that don’t meet these requirements will see this message: “We changed the requirements to use this feature. Only public accounts with 1,000 followers or more will be able to create live videos.”
Why Is Instagram Doing This?
- Quality Over Quantity – Meta (Instagram’s parent company) claims this is to improve the Live experience and reduce low-quality broadcasts.
- Cost Control – Streaming live requires infrastructure, and limiting access lowers operational costs.
- Industry Trends – TikTok also requires 1,000 followers for live streams, while YouTube only asks for 50 subscribers.
Who Will Be Affected?
- Small creators
- Independent musicians
- Hobbyists and niche communities
- Casual users who enjoyed spontaneous lives
Looking Back—and Forward
Instagram Live used to feel spontaneous and authentic, like a modern version of gathering around the table to share stories. Now, the platform is pushing creators to earn their stage by growing their audience before they can broadcast live.
What Can Creators Do?
- Grow Your Audience: Use Reels, hashtags, and consistent posting.
- Leverage Alternatives: YouTube (50 subs) and TikTok (1,000 followers) remain options.
- Try Other Features: Stories, private video chats, and repost tools can maintain engagement.
Final Thoughts
It’s a shift that reminds us of a timeless truth: sometimes, you need to build patiently before stepping onto the stage. And once you do, you’ll shine brighter than ever.